(Another antithetical post against the common flow. I’m getting so good at this, I should just live under a rock.)
I’m facilitating Leadership workshops at my place of day employment, and every so often I go over a module that speaks to a person within their work sphere but also outside of that sphere, such as writing. It can be both invigorating and downright depressing.
Case in point: Leadership is the art of leading people to accomplish a goal, or getting others to do things because they really want to do them, not because you told them. It’s not a science. Management, on the other hand, is that science–how and when to put the pieces in place to help accomplish the goal.
When dealing with Leadership, you’re dealing with people.
When managing, you’re making people a resource.
The things we do as writers to get people to buy our books are nothing more than attempts to put the science of management to use on people. Think about that for a moment: we all use marketing techniques and social media to push our wares and then hope those who have bought and liked our work are going to spread the word.
It has a sickening corporate feel to it.
And frankly, I’ve become very sick of the corporate feel of anything. It’s all about the bottom line, and if we fail to accomplish the goal, we must have failed to be good writers. If we don’t succumb to the management tools that are offered us–social media, book signings, giveaways, etc.–we aren’t doing our business any good, and if we don’t see an increase in our sales, then we’re not very good managers.
But if selling books isn’t your goal, then don’t worry about it.
Personally, I’m over it. I’m over the corporate slant to this book selling world. I’m over the need to manage my resources so people buy what I want them to buy.
I’d much rather lead people to a river than give them a map and a kick in the rear.
Why should the science of getting people to buy books matter? Why is the management of resources more important than the message?